Is an Auntie Annes franchisee required to participate in Gift Card and Loyalty Programs?
Auntie_Annes Franchise · 2024 FDDAnswer from 2024 FDD Document
At your expense, you must fully participate in gift card programs, loyalty programs, credit card programs, customer tracking programs, incentive programs, reward programs, and other types of programs ("Customer Card Programs") that we develop or designate to support and promote the System.
You must comply with all our procedures and policies for Customer Card Programs in the Manuals.
You will, at your sole expense, promptly install at the Franchised Business any acceptance system for Customer Card Programs and/or hardware and software necessary for Customer Card Programs to operate with the Computer System.
You must also obtain any services and supplies we require in connection with Customer Card Programs and pay all fees charged by us, our affiliates, or our Approved
Suppliers in connection with Customer Card Programs. Customer Card Programs may use aspects of the Computer System.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 84–86)
What This Means (2024 FDD)
According to the 2024 Auntie Annes Franchise Disclosure Document, franchisees are required to participate in Customer Card Programs. These programs include gift card, loyalty, and credit card programs that Auntie Annes develops or designates to support and promote the Auntie Anne's system.
As an Auntie Annes franchisee, you are responsible for all expenses related to participating in these Customer Card Programs. This includes promptly installing any acceptance systems, hardware, and software necessary for the programs to operate with the computer system at the franchised business.
Additionally, franchisees must obtain any required services and supplies and pay all associated fees charged by Auntie Annes, its affiliates, or approved suppliers in connection with these Customer Card Programs. The Customer Card Programs may also utilize aspects of the computer system, further integrating them into the business operations.