What does Auntie Annes define as 'Marks'?

According to Auntie Annes's 2024 Franchise Disclosure Document, the "Primary Mark" is defined as AUNTIE ANNE'S®. This definition appears within the context of the franchise agreement, specifically in the recitals section. The franchise agreement outlines the terms and conditions between Auntie Anne's Franchisor SPV LLC and the franchisee.

This definition is important because it establishes the core brand identifier that franchisees are licensed to use. As a franchisee, you are granted the right to operate a business using the Auntie Anne's name and associated trademarks. This license is a key component of the franchise agreement, allowing you to benefit from the brand recognition and reputation that Auntie Anne's has established.

The use of the "Primary Mark" is subject to the terms and conditions outlined in the franchise agreement. Franchisees must adhere to Auntie Anne's standards and guidelines regarding the use of the trademark to maintain brand consistency and protect the integrity of the brand. Any unauthorized use of the "Primary Mark" could result in a breach of the franchise agreement.

Prospective franchisees should carefully review the franchise agreement to fully understand the scope of the license granted and the restrictions on the use of the "Primary Mark". It is also advisable to consult with an attorney to ensure that you understand your rights and obligations under the franchise agreement.