What is the amount of the Auntie Annes Guest Relations Fee?
Auntie_Annes Franchise · 2024 FDDAnswer from 2024 FDD Document
| Type of Fee1, 3 | Amount | Date Due | Remarks |
|---|---|---|---|
| Guest Relations Fee | Currently, $30 for each guest complaint or other contact request that you do not timely respond to or for each excessive guest complaint | As incurred, due on the Payment Due Date | Payable, in addition to any other remedies that we are entitled to pursue (including reimbursement of any costs or expenses we may incur related to responding to or resolving such complaint on your behalf), if you fail to respond in accordance with our Standards within 72 hours to a guest contact request that we send to you or a guest complaint. We may also impose this fee for the fourth and each subsequent guest complaint received in a given month related to your Shop. We may change the fee, time period for responding to complaints, and number of complaints deemed to be excessive from time to time. |
Source: Item 6 — OTHER FEES (FDD pages 30–44)
What This Means (2024 FDD)
According to Auntie Annes's 2024 Franchise Disclosure Document, franchisees may incur a Guest Relations Fee of $30 for each guest complaint or contact request that is not addressed within 72 hours, or for excessive complaints. This fee is payable in addition to any other remedies Auntie Annes might pursue, including reimbursement for costs incurred in resolving the complaint on the franchisee's behalf.
The fee is applied if a franchisee fails to respond to a guest contact request or complaint within the Standards set by Auntie Annes. The fee may also be imposed starting with the fourth guest complaint received in a month related to a specific Auntie Annes shop. The payment is due on the Payment Due Date.
Prospective Auntie Annes franchisees should note that the amount of the fee, the time period allowed for responding to complaints, and the number of complaints considered excessive are subject to change by Auntie Annes. This highlights the importance of maintaining excellent customer service and promptly addressing guest concerns to avoid these fees. Failing to do so can result in unexpected costs and potential financial strain on the franchise.