According to Auntie Annes, what does 'Advertising and Promotional Content' include?
Auntie_Annes Franchise · 2024 FDDAnswer from 2024 FDD Document
Except as otherwise provided in the Manuals, you may use only Advertising and Promotional Content that we have furnished or approved in writing in advance. "Advertising and Promotional Content" includes all advertising, marketing, promotional, customer relationship management, public relations, and other brand-related programs, materials, and content relating to the Franchised Business, the Marks, or the Approved
Products, including (i) any branded materials (such as business cards, signs, counter cards, banners, posters, displays, window clings, and in-store messaging), (ii) press releases, (iii) printed materials (such as leaflets, direct mail materials, coupons, and published advertisements), (iv) promotional items (such as branded specialty and novelty items, products, and clothing), (v) audio or video advertising (such as radio, television, or podcast ads or online video postings), and (vi) Digital Marketing (as defined in Section 10.2 (Digital Marketing)). You must ensure that all Advertising and Promotional Content that you or your agents or representatives develop or implement related to the Franchised Business is (a) clear, factual, ethical, and not misleading, (b) complies with all Laws, and (c) conforms to our Standards and the advertising and marketing policies that we periodically specify. You may not market or advertise in violation of federal laws regulating advertising, such as the CAN-SPAM Act and the TCPA, and state advertising laws applicable to your Franchised Business.
Source: Item 22 — CONTRACTS (FDD page 106)
What This Means (2024 FDD)
According to Auntie Annes' 2024 Franchise Disclosure Document, 'Advertising and Promotional Content' encompasses a wide array of materials and programs designed to promote the franchise. This includes all advertising, marketing, promotional activities, customer relationship management, public relations efforts, and any other brand-related content pertaining to the franchised business, its trademarks, or approved products.
Specifically, Auntie Annes details that this content includes branded materials such as business cards, signs, counter cards, banners, posters, displays, window clings, and in-store messaging. It also extends to press releases, printed materials like leaflets, direct mail, coupons, and published advertisements. Promotional items, such as branded specialty items, novelty products, and clothing, are also included. Furthermore, audio and video advertising, such as radio, television, or podcast ads, as well as online video postings, are considered advertising and promotional content. Finally, it includes digital marketing.
Auntie Annes requires franchisees to adhere to certain standards when creating or implementing advertising and promotional content. All content must be clear, factual, ethical, and not misleading, and it must comply with all applicable laws. Additionally, the content must conform to Auntie Annes' standards and advertising and marketing policies. Franchisees are prohibited from engaging in marketing or advertising practices that violate federal laws, such as the CAN-SPAM Act and the TCPA, as well as any state advertising laws relevant to their franchised business.