Under what agreement might advertising obligations arise for an Aunt Millies Bakeries franchisee?

According to the 2025 Aunt Millies Bakeries FDD, advertising obligations for a franchisee may arise under an optional Advertising Agreement. Specifically, Item 9 of the FDD notes that, other than this optional agreement, franchisees have no advertising obligations. This suggests that participation in advertising programs is not mandatory but available if the franchisee chooses to engage in them.

Further details on potential advertising agreements are provided in Item 23, which describes two specific advertising arrangements: a Delivery Vehicle Advertising Agreement and a Clothing Advertising Agreement. Under the Delivery Vehicle Advertising Agreement, the franchisee (LESSOR) rents the outside surfaces of their delivery vehicle to Aunt Millie's for advertising purposes, receiving $60 per week in return. The franchisee is responsible for maintaining the vehicle in a clean condition and repainting it as reasonably required by Aunt Millie's. Aunt Millie's controls the advertising content and covers the expenses for placing and removing advertising materials.

Similarly, the Clothing Advertising Agreement involves the franchisee renting space on the clothing worn by their personnel to Aunt Millie's for $60 per week. The franchisee must maintain the clothing in a clean condition and adhere to Aunt Millie's clothing advertising policy. In both agreements, Aunt Millie's has the right to withhold rental payments or terminate the agreement if the franchisee does not comply with the terms, requiring the franchisee to make the vehicle or clothing available for advertising material removal. These agreements provide a structured way for Aunt Millie's to manage and compensate franchisees for advertising efforts on their vehicles and clothing.