Does Aunt Millies Bakeries sell its products only in the Midwest?
Aunt_Millies_Bakeries Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to the terms of this Agreement, AUNT MIL-LIE'S hereby grants to DISTRIBUTOR a limited, non transferable (except as provided pursuant to the assignability provisions of Article 7 of this agreement), nonexclusive right, in the Sales Area only, to use the trademarks set forth on Schedule B and any other trademarks, trade names or graphical designations on the packaging of the products supplied by AUNT MILLIE'S to DISTRIBUTOR hereunder (the "Marks"), solely to identify the Products and to identify DISTRIBUTOR as a distributor of the Products. Other than as expressly set forth in this Agreement, Distributor is granted no rights in the Marks. Distributor agrees not to sell or distribute the Products on behalf of AUNT MILLIE'S, either directly or indirectly, outside of the Sales Area and shall take commercially reasonable steps to prevent the distribution of the Products outside of the Sales Area by its respective agents or employees.
Source: Item 23 — RECEIPT (FDD pages 44–196)
What This Means (2025 FDD)
Based on the 2025 Aunt Millies Bakeries Franchise Disclosure Document, the provided excerpts do not explicitly state that Aunt Millies Bakeries sells its products exclusively in the Midwest. However, the FDD does mention that the distributor is granted a nonexclusive right to use the trademarks within a specific "Sales Area" to identify the products and themselves as a distributor. The distributor is prohibited from selling or distributing products outside of this designated Sales Area and must take steps to prevent their agents or employees from doing so.
This implies that Aunt Millies Bakeries products are distributed within defined territories, but the FDD excerpts do not specify the geographic scope of these territories or whether they are limited to the Midwest. The FDD mentions that Perfection Bakeries, Inc., which operates as Aunt Millie's, has its principal offices in Fort Wayne, Indiana, which is located in the Midwest.
To determine whether Aunt Millies Bakeries products are only sold in the Midwest, a prospective franchisee should consult Schedule A of the Distribution Agreement, which defines the geographic territory, and ask the franchisor directly about their current distribution范围. Understanding the defined sales area is crucial for assessing the market potential and operational logistics of an Aunt Millies Bakeries distributorship.