What is the registration number for the 'WE LOVE TO BAKE' trademark owned by Aunt Millies Bakeries?
Aunt_Millies_Bakeries Franchise · 2025 FDDAnswer from 2025 FDD Document
| Trademark | Date Registered | Registration # |
|---|---|---|
| Aunt Millie’s | September 3, 1996 | 1998181 |
| Koepplinger’s | November 27, 1951 | 0551341 |
| Sunbeam (Licensed; see | May 14, 1968 | 0849089 |
| below) | ||
| Hillbilly (Licensed; see below) | March 9, 1965 | 0786501 |
| WE LOVE TO BAKE | January 4, 2011 | 3901093 |
Source: Item 13 — TRADEMARKS (FDD pages 29–30)
What This Means (2025 FDD)
According to Aunt Millies Bakeries's 2025 Franchise Disclosure Document, the 'WE LOVE TO BAKE' trademark has a registration number of 3901093. This trademark is registered on the Principal Register of the United States Patent and Trademark Office. The registration date for the 'WE LOVE TO BAKE' trademark is January 4, 2011.
Having trademarks registered on the Principal Register provides stronger legal protection for Aunt Millies Bakeries. This registration indicates that Aunt Millies Bakeries has taken the necessary steps to protect its brand identity and prevent others from using similar marks that could cause confusion among consumers.
As a franchisee, you would be authorized to use this trademark as part of your franchise operations, contributing to the overall brand recognition and goodwill of Aunt Millies Bakeries. It is important to note that Aunt Millies Bakeries retains the right to require franchisees to use new marks and to discontinue or modify the use of any principal mark. If such changes are required, Aunt Millies Bakeries will reimburse franchisees for out-of-pocket expenses for changing signs, letterheads, and other tangible items bearing the marks to be changed.