What is the registration number for the 'Aunt Millie's' trademark, as used by Aunt Millies Bakeries?

According to Aunt Millies Bakeries' 2025 Franchise Disclosure Document, the registration number for the 'Aunt Millie's' trademark is 1998181. The trademark was initially registered on September 3, 1996. Aunt Millies Bakeries owns this trademark, along with others such as 'Koepplinger's' and 'WE LOVE TO BAKE,' and all are registered on the Principal Register of the United States Patent and Trademark Office. Aunt Millies Bakeries states that they have filed all required affidavits and renewed these marks in a timely manner.

In addition to the trademarks that Aunt Millies Bakeries owns, they also have licensed marks, specifically 'Sunbeam' and 'Hillbilly'. These marks are governed by separate agreements with Quality Bakers of America Cooperative, Inc. ('QBAC') for 'Sunbeam' and Roush Bakery Products, Inc. ('Roush') for 'Hillbilly'. Aunt Millies Bakeries does not have the authority to file required affidavits or renew the registrations of these licensed marks.

As a franchisee, it's important to note that Aunt Millies Bakeries has the right to require you to use new marks and to discontinue or modify your use of any Principal Mark, name or commercial symbol. If Aunt Millies Bakeries modifies or discontinues the use of any Principal Mark and/or use of additional or substitute trademarks or service marks, you agree to do so within a reasonable time after notice by them. In that event, Aunt Millies Bakeries will reimburse you for your out-of-pocket expenses for changing signs, letterhead, and other tangible items bearing the Principal Marks to be changed. You are also required to notify Aunt Millies Bakeries of any apparent infringement of or challenge to any of the Principal Marks in your Sales Area and to fully cooperate with them in any legal action relating to enforcement of rights in the Principal Marks.