What are the 'Licensed Marks' that Aunt Millies Bakeries has the right to use?
Aunt_Millies_Bakeries Franchise · 2025 FDDAnswer from 2025 FDD Document
We have entered into 2 agreements which give us the right to manufacture, sell, and distribute products under the "Sunbeam" and "Hillbilly" marks ("Licensed Marks"). We do not have the authority to file required affidavits or to renew the registrations of the Licensed Marks. In our License Agreement ("Roush License Agreement") dated December 10, 1975 with Roush Bakery Products, Inc. ("Roush"), we have the exclusive right to manufacture and sell Hillbilly Bread in certain areas of Indiana and Ohio ("Our Roush Territory"). If your Sales Area is within Our Roush Territory, you may distribute Hillbilly Bread products as well as Aunt Millie's and Koepplinger's products. The term of the Roush License Agreement is for an indefinite period of time, although we may cancel it by giving 120 days written notice. Roush may terminate the Roush License Agreement upon 10 days' notice for cause, including: our failure to follow Roush's recipes, our failure to maintain at least 40 grocery routes for the distribution of Hillbilly Bread, our failure to sell an average of at least 100 units of Hillbilly bread per route per week over a 30 day period, our discontinuing the manufacture and/or sale of the Hillbilly products for a period of 30 or more days, or in the event of our insolvency, assignment for the benefit of creditors, or the filing of a bankruptcy petition.
We derive the right to manufacture, sell, and distribute "Sunbeam" products from our agreement ("QBAC Agreement") dated November 20, 1946 with Quality Bakers of America Cooperative, Inc. ("QBAC"), of which we are a member. Our QBAC Territory includes portions of Indiana and Michigan. If your Sales Area is within Our QBAC Territory, you may distribute Sunbeam products as well as Aunt Millie's and Koepplinger's products. The term of the QBAC Agreement is for an indefinite period of time, so long as we remain a Member in good standing of QBAC.
Source: Item 13 — TRADEMARKS (FDD pages 29–30)
What This Means (2025 FDD)
According to Aunt Millies Bakeries's 2025 Franchise Disclosure Document, the 'Licensed Marks' that Aunt Millies Bakeries has the right to use are "Sunbeam" and "Hillbilly". These marks are used to manufacture, sell, and distribute products. Aunt Millies Bakeries does not have the authority to file required affidavits or renew the registrations of these Licensed Marks.
The right to manufacture, sell, and distribute "Sunbeam" products comes from an agreement with Quality Bakers of America Cooperative, Inc. ("QBAC") dated November 20, 1946, of which Aunt Millies Bakeries is a member. This QBAC Territory includes portions of Indiana and Michigan, and if a franchisee's Sales Area is within this territory, they may distribute Sunbeam products along with Aunt Millie's and Koepplinger's products. The term of the QBAC Agreement is indefinite, contingent on Aunt Millies Bakeries remaining a member in good standing of QBAC.
The license agreement with Roush Bakery Products, Inc. ("Roush") dated December 10, 1975, grants Aunt Millies Bakeries the exclusive right to manufacture and sell Hillbilly Bread in certain areas of Indiana and Ohio ("Our Roush Territory"). If a franchisee's Sales Area is within Our Roush Territory, they may distribute Hillbilly Bread products as well as Aunt Millie's and Koepplinger's products. The Roush License Agreement is for an indefinite period of time but can be canceled by Aunt Millies Bakeries with 120 days written notice. Roush can terminate the agreement with 10 days' notice for cause, including failure to follow Roush's recipes, failure to maintain at least 40 grocery routes for Hillbilly Bread distribution, failure to sell an average of at least 100 units of Hillbilly bread per route per week over a 30 day period, discontinuing the manufacture and/or sale of Hillbilly products for 30 or more days, or in the event of insolvency, assignment for the benefit of creditors, or the filing of a bankruptcy petition.