What level of effort does Aunt Millies Bakeries commit to in negotiating with Chains on my behalf?

According to Aunt Millies Bakeries's 2025 Franchise Disclosure Document, the company commits to using "commercially reasonable efforts" to negotiate with Chains on behalf of its franchisees. Chains are defined in Section 1.6 of the Distribution Agreement. This commitment is part of Aunt Millies Bakeries's obligations during the operation of the franchisee's business.

The term "commercially reasonable efforts" is subjective and not precisely defined. It suggests that Aunt Millies Bakeries will make an effort, but the extent of that effort is not guaranteed. This means that while Aunt Millies Bakeries is expected to assist in negotiations with larger chain outlets, the level of support may vary and is not subject to a specific standard or metric.

Prospective franchisees should inquire with Aunt Millies Bakeries about what "commercially reasonable efforts" practically entails. Understanding the typical actions Aunt Millies Bakeries takes, the resources they dedicate, and the outcomes they have achieved in past negotiations can provide a clearer picture of the support a franchisee can expect. It would be prudent to discuss this aspect with existing franchisees to gain further insights into the franchisor's involvement and effectiveness in negotiating with Chains.