Does the Aunt Millies Bakeries FDD include Exhibit E, which is an Advertising Agreement?
Aunt_Millies_Bakeries Franchise · 2025 FDDAnswer from 2025 FDD Document
| Exhibit A - State Regulators; Agents for Service | |
|---|---|
| of Process | |
| Exhibit B-Financing Documents from First Capital | |
| Acceptance Corp. | |
| (1)(a) | Promissory Note |
| (b) | Disbursement Authorization |
| (2) | Financing Security Agreement |
| (3) | UCC-1 (Representative Sample) |
| (4) | Purchase of Receivables |
| Exhibit C - Form of Distribution Agreement | |
| Exhibit D - Bill of Sale | |
| Exhibit E -Advertising Agreement | |
| Exhibit F -Buy Back Agreement | |
| Exhibit G -Computer Equipment Use Agreement |
Source: Item 23 — RECEIPT (FDD pages 44–196)
What This Means (2025 FDD)
According to Aunt Millies Bakeries's 2025 Franchise Disclosure Document, Exhibit E is indeed an Advertising Agreement. This is explicitly stated in Item 23, which lists all the exhibits included in the FDD. For a prospective franchisee, this means that the FDD contains a specific agreement related to advertising, which likely outlines the terms and conditions under which franchisees can advertise Aunt Millies Bakeries's products.
The presence of an Advertising Agreement as an exhibit suggests that Aunt Millies Bakeries has specific guidelines and requirements for how franchisees can advertise their business. This could include stipulations on the types of advertising materials that can be used, the channels through which advertising can be conducted, and the overall branding and messaging that must be maintained. It also indicates that there are defined responsibilities and obligations for both the franchisor and the franchisee regarding advertising efforts.
Prospective franchisees should carefully review Exhibit E to understand their rights and responsibilities related to advertising. This includes understanding any restrictions on advertising, any requirements for obtaining approval from Aunt Millies Bakeries for advertising materials, and any contributions to a national or regional advertising fund. Understanding these details is crucial for budgeting and planning marketing strategies as a franchisee. It is also important to note that there are also agreements for advertising on clothing and vehicles, with Aunt Millie's paying $60/week for the rental of the space.