On what date was the 'WE LOVE TO BAKE' trademark registered for Aunt Millies Bakeries?

According to Aunt Millies Bakeries' 2025 Franchise Disclosure Document, the trademark 'WE LOVE TO BAKE' was registered on January 4, 2011, with the registration number 3901093. This registration signifies that Aunt Millies Bakeries has legal protection for this specific slogan, preventing other bakeries from using it in a way that could confuse customers. The FDD also states that Aunt Millie's, Koepplinger's, and WE LOVE TO BAKE are registered on the Principal Register of the United States Patent and Trademark Office. Aunt Millies Bakeries has filed all required affidavits and renewed these Marks in a timely manner.

For a prospective franchisee, this registration offers assurance that Aunt Millies Bakeries has taken steps to protect its brand identity. It also means that franchisees are authorized to use this trademark as part of their business operations. However, franchisees should be aware that Aunt Millies Bakeries retains the right to require the use of new marks and to discontinue or modify the use of any Principal Mark, name or commercial symbol.

If Aunt Millies Bakeries decides to modify or discontinue the use of any Principal Mark, franchisees must comply within a reasonable time after receiving notice. In such cases, Aunt Millies Bakeries will reimburse franchisees for their out-of-pocket expenses related to changing signs, letterheads, and other tangible items bearing the affected Principal Marks. This provision helps to mitigate the financial burden on franchisees when brand-related changes are implemented by the franchisor.