What rules must an Augusta Lawn Care franchisee follow when using the Marks?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
26, 2019 | 5920793 | Principal |
You must follow our rules when you use the Marks. You cannot, under any circumstances, use any Mark with modifying words, designs or symbols, except for those which we license to you or have expressly approved in writing. You cannot modify a Mark in any way without our express written consent. You may not use any Mark in connection with the sale of an unauthorized product or service or in a manner not authorized in writing by us.
You may not, under any circumstances, use any of the Marks, including "Augusta Lawn Care," in any manner, in the name of your corporation, limited liability company, partnership, or other legal entity.
We have filed all required forms and affidavits, and none of these trademarks have yet been renewed. We intend to renew the registrations for the mark at the times required by law.
In connection with the establishment of our trademarks, we operate a website for the promotion of the marks and Augusta Lawn Care Businesses. This website lists the location, operating hours, and other facts regarding our Businesses. You may not register any domain name nor operate any website that includes the terms "Augusta Lawn Care." You may request the establishment of a web page within the Augusta Lawn Care website to include additional information specific to your franchised Augusta Lawn Care Business.
The confidentiality provisions of the Franchise Agreement apply to all uses of electronic media.
Source: Item 13 — TRADEMARKS (FDD pages 28–30)
What This Means (2025 FDD)
According to the 2025 Augusta Lawn Care Franchise Disclosure Document, franchisees must adhere to specific rules when using the brand's trademarks (the "Marks"). Franchisees cannot use the Marks with any modifications, words, designs, or symbols unless explicitly licensed or approved in writing by Augusta Lawn Care. Modifying a Mark in any way without express written consent is prohibited, as is using any Mark in connection with the sale of unauthorized products or services, or in a manner not authorized in writing.
Augusta Lawn Care franchisees are also prohibited from using any of the Marks, including "Augusta Lawn Care," in the name of their corporation, limited liability company, partnership, or other legal entity. Franchisees may request a webpage within the Augusta Lawn Care website but cannot register any domain name or operate any website that includes the terms "Augusta Lawn Care."
Furthermore, franchisees must notify Augusta Lawn Care immediately upon learning of any infringement or challenge to the use of their trademarks. Augusta Lawn Care will then take action it deems appropriate and has exclusive control over any settlement or proceeding concerning any Mark. Franchisees are obligated to take actions that Augusta Lawn Care's counsel deems advisable to protect and maintain the brand's interests in any proceeding or to otherwise protect and maintain interests in the Marks. If Augusta Lawn Care modifies or discontinues a trademark, franchisees must modify or discontinue its use at their own cost. Because telephone listings and email addresses will be associated with Augusta Lawn Care's trademarks, Augusta Lawn Care will own all rights to the telephone listings, and all goodwill generated from the use of the telephone listings will benefit Augusta Lawn Care.