Is Augusta Lawn Care required to spend money on advertising in my territory?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
We are not required to spend any amount on advertising in your territory.
Advertising Cooperative
You are not required to participate in a local or regional advertising cooperative. System Website
At our option, we may establish one or more websites to advertise, market and promote the System and the franchise opportunity. We currently maintain the website www.augustalawncareservices.com; however, we are not obligated to continue to maintain that website, and are not barred from (or required to) creating additional or replacement websites. In any website now in existence or hereinafter-created, we may provide you with a listing for your location, or a web page to promote your business, if you provide us with the information that we request to develop your web page. Our system standard will apply to any website advertising. We may provide a secure intranet for our franchisees, but do not currently have one.
Computer System and Internet Access
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 21–27)
What This Means (2025 FDD)
According to the 2025 Augusta Lawn Care Franchise Disclosure Document, Augusta Lawn Care is not required to spend any money on advertising in a franchisee's territory. While franchisees are not obligated to spend on local advertising, if they choose to do so, they must submit all advertising media and materials to Augusta Lawn Care for approval, unless the materials have been previously approved or provided by Augusta Lawn Care. If approval is not received within 30 days, the materials are considered disapproved. Augusta Lawn Care can also require a franchisee to discontinue the use of promotional materials or advertising, even if previously approved, provided they give written notice with 5 days to comply.
Augusta Lawn Care does not require franchisees to participate in a local or regional advertising cooperative, nor are franchisees required to contribute to a National Advertising and Development Fund. Augusta Lawn Care may choose to establish websites to promote the system and franchise opportunity and may provide franchisees with a listing or webpage to promote their business if the franchisee provides the necessary information.
While Augusta Lawn Care may provide access to print and television advertisements for franchisees to use, they are not obligated to do so. This means the franchisee bears the primary responsibility for marketing and advertising efforts within their territory, and should carefully consider the costs and strategies involved in building brand awareness and attracting customers.