What is the required action for an Augusta Lawn Care franchisee to resolve negative online reviews?

According to the 2025 Augusta Lawn Care FDD, franchisees must resolve negative online reviews to the Franchisor's satisfaction. Specifically, if an Augusta Lawn Care franchisee accumulates multiple negative uncured online reviews on platforms like Yelp, BBB, Listen 360, and Google Reviews, and these reviews have not been resolved to Augusta Lawn Care's satisfaction, it can be grounds for breach of contract.

This requirement means that Augusta Lawn Care has the authority to determine whether a franchisee is adequately addressing negative feedback received online. The FDD does not specify the exact steps a franchisee must take to resolve these reviews, leaving it to Augusta Lawn Care's discretion. This could include responding to the reviews, offering refunds or discounts, or taking other actions to address the customer's concerns.

For a prospective Augusta Lawn Care franchisee, this highlights the importance of proactive reputation management and customer service. Franchisees should be prepared to actively monitor online reviews and address any negative feedback promptly and effectively. Failure to do so could result in the franchisor deeming the issue unresolved and potentially lead to further action, including termination of the franchise agreement. It would be prudent for a potential franchisee to discuss with Augusta Lawn Care what specific steps or metrics they use to determine if negative reviews are resolved to their satisfaction.