Is Augusta Lawn Care obligated to approve a separate website for a franchisee?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
Augusta Lawn Care may approve a separate Website for You (which Augusta Lawn Care is not obligated to approve; and which approval, if granted, may later be revoked by Augusta Lawn Care) subject to the conditions set forth in this Section 7.6.2.1:
- (a) You specifically acknowledge and agree that any Website owned or maintained by or for the benefit of You shall be subject to Augusta Lawn Care's prior review and approval;
- (b) Any expenditures by You in connection with any Website shall not count towards fulfilling Your advertising obligations under this Section 7 of the Agreement;
- (c) Before establishing any Website, You shall submit to Augusta Lawn Care, for Augusta Lawn Care's prior written approval, a sample of the proposed Website domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including, without limitation, meta tags) in the form and manner Augusta Lawn Care may reasonably require;
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to the 2025 Augusta Lawn Care Franchise Disclosure Document, Augusta Lawn Care is not obligated to approve a separate website for a franchisee. While Augusta Lawn Care may approve a separate website, they are not required to do so, and any approval granted can be revoked later.
If a franchisee wants to establish a separate website, it is subject to Augusta Lawn Care's prior review and approval. The franchisee must submit a sample of the proposed domain name, format, visible content (including screen shots), and non-visible content (including meta tags) for Augusta Lawn Care's written approval. Any expenditures by the franchisee in connection with the website will not count towards fulfilling their advertising obligations under the agreement.
Augusta Lawn Care retains control over the franchisee's web presence. Augusta Lawn Care has the right to require franchisees to have references or webpages within Augusta Lawn Care's principal website, which is www.augustalawncareservices.com. Augusta Lawn Care can also require that franchisees not have any website other than the webpages made available on the main Augusta Lawn Care website. This ensures brand consistency and allows Augusta Lawn Care to manage the online representation of its franchisees.