What intellectual property rights does Augusta Lawn Care have the right to license to franchisees?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
Augusta Lawn Care has the right to license You certain intellectual property rights, trade names, service marks, trademarks, logos, emblems, and indicia of origin, including, but not limited to, the Augusta Lawn Care trademarks, the words "Augusta Lawn Care" Augusta Lawn Care has spent a considerable amount of time, effort, and money to construct, and continues to develop, use, and control business methods, technical knowledge, marketing concepts, trade secrets, purchasing arrangements, commercial ideas, advertising materials, marketing strategies, information on sources of supply, administrative procedures, business forms, distinctive signs, trade dress, architectural designs and uniforms, and employee training techniques that, taken together, make up a proprietary system for the operation of Business (the "System").
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to the 2025 Augusta Lawn Care FDD, Augusta Lawn Care has the right to license franchisees certain intellectual property rights, trade names, service marks, trademarks, logos, emblems, and indicia of origin, including, but not limited to, the Augusta Lawn Care trademarks, and the words "Augusta Lawn Care".
These intellectual property rights are part of a proprietary system that Augusta Lawn Care has developed for the operation of its business. This system includes business methods, technical knowledge, marketing concepts, trade secrets, purchasing arrangements, commercial ideas, advertising materials, marketing strategies, information on sources of supply, administrative procedures, business forms, distinctive signs, trade dress, architectural designs, uniforms, and employee training techniques.
Augusta Lawn Care also retains all rights that are not expressly granted to the franchisee in the franchise agreement. This includes the right to operate an Augusta Lawn Care concept at a trade show booth within the franchisee's approved territory for up to 15 consecutive days, offer Augusta Lawn Care franchises to others outside the franchisee's approved territory, and sell or license proprietary services directly or indirectly, even within the franchisee's territory, with some limitations.