If Augusta Lawn Care provides advertising materials, who is responsible for the cost of printing them?

According to Augusta Lawn Care's 2025 Franchise Disclosure Document, while Augusta Lawn Care may provide franchisees with electronic access to advertising materials, the franchisee is responsible for the cost of printing these materials. Specifically, Augusta Lawn Care may offer access to advertising materials in PDF format, which can include video and audiotapes, copy-ready print advertising materials, posters, banners, and miscellaneous point-of-sale items. These materials may be regional or national, depending on Augusta Lawn Care's discretion.

This means that if a franchisee chooses to use any of the advertising materials provided by Augusta Lawn Care that require printing, such as posters or banners, they will bear the full expense of printing. This cost is in addition to any other fees or expenses associated with operating the franchise.

This arrangement is fairly common in franchising, where franchisors provide the creative assets and brand guidelines, but franchisees cover the local execution costs. A prospective Augusta Lawn Care franchisee should factor in these potential printing expenses when budgeting for their advertising and marketing activities. It would be prudent to inquire about the typical printing costs associated with these materials to better estimate these expenses.