What is the geographic limit in which an Augusta Lawn Care franchisee can use the trade name and marks?

According to the 2025 Augusta Lawn Care FDD, a franchisee may only use the trade name and marks within their Approved Territory. The agreement specifies that the franchisee's use of the trade name and marks must align with the terms and conditions outlined in the franchise agreement and adhere to any limitations set by Augusta Lawn Care in the manual or in writing.

It is important to note that the franchisee cannot use the trade name or any of the marks, including "Augusta Lawn Care," in the name of their business legal entity (corporation, LLC, partnership, etc.). Additionally, franchisees are prohibited from licensing the Augusta Lawn Care trade name and marks to any third party. The franchisee must also obtain express written consent from Augusta Lawn Care before using any other trade names or marks at the approved location or in connection with the Augusta Lawn Care business.

Augusta Lawn Care retains the right to modify its trade name and marks, and franchisees are obligated to implement these changes at their own expense. While franchisees are granted the right to operate within their approved territory, Augusta Lawn Care retains rights to operate concepts at temporary locations such as trade shows, offer franchises outside the approved territory, and sell proprietary services directly or indirectly, even within the franchisee's territory. This indicates that while franchisees have rights within their territory, Augusta Lawn Care maintains significant control over brand usage and business operations.