Is an Augusta Lawn Care franchisee required to participate in a local or regional advertising cooperative?

According to the 2025 Augusta Lawn Care FDD, franchisees are not required to participate in a local or regional advertising cooperative. This provides franchisees with more autonomy over their advertising strategies and budget allocation. Augusta Lawn Care may establish websites to promote the system and franchise opportunity, and may provide franchisees with a listing or webpage to promote their business. However, the company is not obligated to maintain these websites.

While Augusta Lawn Care does not mandate participation in advertising cooperatives, franchisees must adhere to certain advertising guidelines. Specifically, any significant display advertisements and marketing materials must include a notice that the business is individually owned and operated. Additionally, franchisees need prior written approval from Augusta Lawn Care before soliciting business outside their territory through various advertising methods, including toll-free numbers, direct mail, websites, and social media platforms. Franchisees also need approval before establishing their own websites or social media platforms.

Although Augusta Lawn Care does not require franchisees to spend money on local advertising, any local advertising materials must be submitted for approval, unless the materials have been previously approved or provided by the company. Augusta Lawn Care retains the right to require franchisees to withdraw or discontinue the use of any promotional materials or advertising, even if previously approved, provided they give written notice and five days to comply. This oversight ensures brand consistency and compliance with Augusta Lawn Care's standards.