Does the definition of 'Know-how' for Augusta Lawn Care include policies?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
"Know-how" means all of our trade secrets and other proprietary information relating to the development, construction, marketing and/or operation of an Augusta Lawn Care Business, including, but not limited to, methods, techniques, specifications, proprietary practices and procedures, policies, marketing strategies and information comprising the System and the Manual.
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to Augusta Lawn Care's 2025 Franchise Disclosure Document, the definition of "Know-how" does include policies. The FDD defines "Know-how" as encompassing trade secrets and proprietary information related to operating an Augusta Lawn Care business.
Specifically, the definition includes methods, techniques, specifications, proprietary practices and procedures, policies, marketing strategies, and information comprising the System and the Manual. This means that Augusta Lawn Care franchisees will receive training and guidance on the company's established policies for running their franchise.
This is important for prospective franchisees because it clarifies that the "Know-how" they will learn extends beyond just the technical aspects of lawn care. It also includes the operational policies necessary to manage the business effectively and in accordance with Augusta Lawn Care's standards. The policies are part of the overall system that Augusta Lawn Care provides to its franchisees.