Does the definition of 'Know-how' for Augusta Lawn Care include marketing strategies?

According to the 2025 Augusta Lawn Care Franchise Disclosure Document, the definition of "Know-how" explicitly includes marketing strategies. The FDD defines "Know-how" as encompassing all trade secrets and proprietary information related to the development, construction, marketing, and operation of an Augusta Lawn Care Business. This includes methods, techniques, specifications, practices, procedures, policies, marketing strategies, and information that makes up the System and the Manual.

For a prospective franchisee, this means that the confidential knowledge and expertise provided by Augusta Lawn Care extends to how to effectively market and promote the business. This could include guidance on advertising, customer acquisition, branding, and other marketing-related activities. The franchisee is expected to maintain the confidentiality of this "Know-how" and only use it within their Augusta Lawn Care franchise.

This definition also highlights the importance Augusta Lawn Care places on protecting its intellectual property. The franchise agreement includes clauses that prevent franchisees (and their employees) from using the "Know-how" outside of the franchise, ensuring that the marketing strategies and other proprietary information remain exclusive to the Augusta Lawn Care system.