Does Augusta Lawn Care currently intend to change its Trade Name and Marks?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
Augusta Lawn Care has invested substantial time, energy, and money in the promotion and protection of its Trade Name and Marks as they exist on the Effective Date. However, You and Augusta Lawn Care recognize that rights in intangible property such as the Trade Name and Marks are often difficult to establish and defend, and that changes in the cultural and economic environment within which the System operates or third-party challenges to Augusta Lawn Care rights in the Marks may make changes in the Trade Name and Marks desirable or necessary. Augusta Lawn Care therefore reserves the right to change its Trade Name and Marks (although it has no present intention to do so) and the specifications for each when Augusta Lawn Care believes that such changes will benefit the Franchise Network. Augusta Lawn Care will do this in a manner that minimizes cost to You. You agree that You shall promptly conform, at Your own expense, to any such changes.
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to Augusta Lawn Care's 2025 Franchise Disclosure Document, while Augusta Lawn Care has invested significantly in its current Trade Name and Marks, it retains the right to make changes in the future. These changes could be influenced by shifts in the cultural and economic landscape or potential challenges to Augusta Lawn Care's rights. However, as of the effective date of the FDD, Augusta Lawn Care states that it has no present intention to change its Trade Name and Marks.
If Augusta Lawn Care decides to implement changes to its Trade Name and Marks, it will do so in a way that minimizes costs for franchisees. However, the franchisee is responsible for conforming to these changes at their own expense. This could involve updating signage, marketing materials, and other branded items to reflect the new Trade Name and Marks.
This clause allows Augusta Lawn Care to adapt its branding as needed while requiring franchisees to keep pace with these changes. Prospective franchisees should consider the potential costs associated with rebranding when evaluating the Augusta Lawn Care franchise opportunity. It is also important to note that franchisees must use the Trade Name and Marks as specified by Augusta Lawn Care and cannot use them in the name of their legal entity.