What are the conditions under which an Augusta Lawn Care franchisee may use the trade name and marks?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
ent, You shall pay Augusta Lawn Care for the Command Center Fees incurred in the prior month.
7. OBLIGATIONS OF FRANCHISEE
7.1 Use of Trade Name and Marks
7.1.1 Permitted Use
You may use the Trade Name and Marks only in the operation of the Augusta Lawn Care Business within the Approved Territory in accordance with the terms and conditions of this Agreement and subject to the limitations specified by Augusta Lawn Care in the Manual or otherwise in writing. You shall not, under any circumstances, use the Trade Name or any of the Marks, including "Augusta Lawn Care" in any manner, in the name of your corporation, limited liability company, partnership or other legal entity. You may not license any third party to use Augusta Lawn Care's Trade Name and Marks. You may not use any other trade name or marks at the Approved Location, or in connection with the Augusta Lawn Care Business, without the express written consent and direction of Augusta Lawn Care. You shall refrain from engaging in any action (or failing to take any action) that causes or could cause damage to the Marks, the System, or the goodwill associated with the Marks.
7.1.2 Changes in Trade Names and Marks
Augusta Lawn Care has invested substantial time, energy, and money in the promotion and protection of its Trade Name and Marks as they exist on the Effective Date. However, You and Augusta Lawn Care recognize that rights in intangible property such as the Trade Name and Marks are often difficult to establish and defend, and that changes in the cultural and economic environment within which the System operates or third-party challenges to Augusta Lawn Care rights in the Marks may make changes in the Trade Name and Marks desirable or necessary. Augusta Lawn Care therefore reserves the right to change its Trade Name and Marks (although it has no present intention to do so) and the specifications for each when Augusta Lawn Care believes that such changes will benefit the Franchise Network. Augusta Lawn Care will do this in a manner that minimizes cost to You.
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to Augusta Lawn Care's 2025 Franchise Disclosure Document, a franchisee can only use the trade name and marks when operating their Augusta Lawn Care business within their approved territory. This use must align with the terms and conditions outlined in the franchise agreement and adhere to any limitations specified in the manual or in writing by Augusta Lawn Care.
Specifically, the franchisee is prohibited from using the trade name or any of the marks, including "Augusta Lawn Care", in the name of their business legal entity, such as a corporation, LLC, or partnership. Additionally, franchisees cannot authorize any third party to use Augusta Lawn Care's trade name and marks. The franchisee needs express written consent from Augusta Lawn Care to use any other trade names or marks at their approved location or in connection with their Augusta Lawn Care business.
Augusta Lawn Care retains the right to change its trade name and marks if it believes the changes will benefit the franchise network. If such changes occur, the franchisee is responsible for conforming to these changes at their own expense. Franchisees must also avoid any actions that could harm the marks, the system, or the goodwill associated with the marks.