Who bears the cost and expense of Augusta Lawn Care promotions?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
You, from time-to-time, at Your expense, such promotional materials, including newspaper mats, coupons, merchandising materials, point-of-purchase materials, special promotions, and similar advertising and promotional maters.
7.4.5 Promotions
You acknowledge that periodic rebates, give-a-ways, and other promotions and programs are an integral part of the System. Accordingly, You, at your sole cost and expense, shall, from time-totime, issue and offer such rebates, give-a-ways, and promotions, in accordance with any reasonable advertising programs established by Augusta Lawn Care, and shall further honor such rebates, give-a-ways, and promotions, issued by Augusta Lawn Care, as long as all of the above does not contravene regulations and laws of appropriate government agencies.
7.4.6 Intentionally Omitted.
7.4.7 Franchise Advisory Council
Augusta Lawn Care shall have the right, in its discretion, to require the establishment of a franchise advisory council (the "Advisory Council") in Your Approved Territory.
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to Augusta Lawn Care's 2025 Franchise Disclosure Document, the franchisee is responsible for the costs and expenses associated with promotions. Specifically, the franchisee must issue and offer rebates, give-aways, and other promotions as part of advertising programs established by Augusta Lawn Care. The franchisee is also obligated to honor these promotions.
This means that as an Augusta Lawn Care franchisee, you will need to budget for these promotional activities. The frequency and nature of these promotions will be determined by Augusta Lawn Care's advertising programs, and you must comply with these programs. It is important to factor in these costs when assessing the overall profitability of the franchise.
Furthermore, the FDD states that Augusta Lawn Care may provide electronic access to advertising materials, but the printing of these materials is at the franchisee's sole cost and expense. This includes materials like video and audiotapes, print advertising, posters, and banners. Therefore, franchisees should be prepared to cover these printing expenses to effectively market their Augusta Lawn Care business.