Is Augusta Lawn Care's approval for franchisee websites required to be in writing?
Augusta_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
ou shall be subject to Augusta Lawn Care's prior review and approval;
(b) Any expenditures by You in connection with any Website shall not count towards fulfilling Your advertising obligations under this Section 7 of the Agreement;
(c) Before establishing any Website, You shall submit to Augusta Lawn Care, for Augusta Lawn Care's prior written approval, a sample of the proposed Website domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including, without limitation, meta tags) in the form and manner Augusta Lawn Care may reasonably require;
(d) Augusta Lawn Care may designate a single vendor or supplier for the purposes of assisting You in creating Your Website;
(e) If approved, You shall not subsequently modify such Website without Augusta Lawn Care's prior written approval as to such proposed modification;
Source: Item 23 — RECEIPTS (FDD pages 44–184)
What This Means (2025 FDD)
According to the 2025 FDD, Augusta Lawn Care requires franchisees to obtain prior written approval before establishing a separate website. Specifically, franchisees must submit a sample of the proposed website domain name, format, visible content (including screen shots), and non-visible content (including meta tags) to Augusta Lawn Care for their prior written approval.
This requirement ensures that all franchisee websites align with Augusta Lawn Care's brand standards and marketing strategies. It allows Augusta Lawn Care to maintain control over the online representation of the brand and ensure consistency across all digital platforms.
Additionally, franchisees must also obtain prior written approval from Augusta Lawn Care for any subsequent modifications to an approved website. Augusta Lawn Care may also establish new standards for technology implementation within the franchise system, and these standards will be communicated in writing. Franchisees must also comply with website standards and specifications that Augusta Lawn Care may periodically prescribe in the Manual or otherwise in writing. If required by Augusta Lawn Care, franchisees must establish hyperlinks to Augusta Lawn Care's website and other websites as Augusta Lawn Care may request in writing.