What written notifications is an Atwell Suites customer required to provide to The Coca-Cola Company regarding their hotels?

According to Atwell Suites's 2025 Franchise Disclosure Document, an Atwell Suites franchisee, referred to as the Customer in the agreement with Coca-Cola, must provide written notice to The Coca-Cola Company regarding certain changes to their hotels. Specifically, the franchisee is required to notify Coca-Cola in writing about the opening, acquisition, change in ownership, termination of the license agreement, or closing of any Atwell Suites hotel. This notification should be provided as promptly as is consistent with the franchisee's business processes.

This requirement ensures that The Coca-Cola Company is kept informed about the status and ownership of hotels within the Atwell Suites system. This allows Coca-Cola to manage its agreements, marketing programs, and equipment distribution effectively. For example, knowing about a new hotel opening allows Coca-Cola to ensure the timely installation of beverage dispensers and the implementation of marketing initiatives. Similarly, being informed about changes in ownership or hotel closures enables Coca-Cola to adjust its contracts and avoid providing services or equipment to locations that are no longer part of the Atwell Suites brand.

The stipulation that notification should be 'as promptly as is consistent with Customer's business processes' acknowledges that franchisees may have established procedures for handling such notifications. However, it is in the franchisee's best interest to provide these notices in a timely manner to maintain compliance with the Hotel Participation Agreement and ensure continued access to Coca-Cola's beverage programs and equipment.

Prospective Atwell Suites franchisees should be aware of this notification requirement and incorporate it into their operational procedures. Failure to provide timely notice could potentially lead to complications with the beverage supply agreement or the loss of benefits associated with the agreement. Franchisees should clarify with Atwell Suites and The Coca-Cola Company what specific timeframes or procedures are expected for these notifications to ensure full compliance.