What was the value of Atwell Suites' goodwill and intangible assets, net, as of December 31, 2024?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| December 31 | ||
|---|---|---|
| 2024 | 2023 | |
| Goodwill | $ 940,998 | $ 940,998 |
| Trademarks and Brands | 709,475 | 709,475 |
| Indefinite-lived intangible assets | 1,650,473 | 1,650,473 |
| Other intangible assets | 108,916 | 107,840 |
| Less accumulated amortization | (60,903) | (55,270) |
| Goodwill and intangible assets, net | $ 1,698,486 | $ 1,703,043 |
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, the company's goodwill and intangible assets, net, totaled $1,698,486 as of December 31, 2024. This figure represents the combined value of goodwill, trademarks and brands, indefinite-lived intangible assets, and other intangible assets, less accumulated amortization.
Goodwill, which amounted to $940,998, and trademarks and brands, valued at $709,475, make up a significant portion of the intangible assets. Other intangible assets contributed $108,916. Accumulated amortization, which reduces the overall value, was reported at ($60,903). These figures provide a snapshot of the financial value Atwell Suites places on its brand recognition, intellectual property, and other non-physical assets.
For a prospective franchisee, understanding the composition and net value of these intangible assets is crucial. It reflects the perceived value and strength of the Atwell Suites brand, which can influence the franchise's potential market position and customer appeal. The consistent value of goodwill and trademarks from 2023 to 2024 may indicate a stable brand reputation. However, franchisees should also consider how amortization expenses could impact the future value of these assets and, consequently, the long-term financial health of the franchise system.