Under what circumstances might IHG grant limited exceptions to the Standards for an Atwell Suites hotel?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
The Hotel and all other hotels operated under the Brand System will be subject to the Standards, as they may from time to time be modified or revised by IHG, including limited exceptions from compliance which may be made based on local conditions, type of hotel or special circumstances. The Standards and any modifications to them can be delivered by IHG to Licensee in hard paper copy or, at IHG's option, be made available to Licensee in digital, electronic or other computerized form. If communicated in digital, electronic or other computerized form, Licensee must pay any costs to retrieve, review, use or access the Standards. The Standards are confidential and remain the property of IHG.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to the 2025 FDD, IHG may grant limited exceptions to the Atwell Suites standards based on local conditions, the type of hotel, or special circumstances. These standards cover various aspects of the hotel's operation, appearance, and service. IHG retains the right to modify or revise these standards periodically.
For a prospective Atwell Suites franchisee, this means that while there are established brand standards, IHG has some flexibility to adapt them to specific situations. This could be beneficial if the franchisee's location has unique characteristics that make strict adherence to the standard requirements impractical or less effective. However, it also means that the franchisee needs to be prepared to justify any requests for exceptions and to demonstrate how the proposed alternative will still align with the overall goals of maintaining the brand's quality and reputation.
It's important to note that IHG's judgment in these matters is controlling, and they have wide latitude in making such judgments. The Atwell Suites franchisee is responsible for any costs associated with accessing or using the standards, especially if they are communicated in digital or electronic form. The standards are considered confidential and remain the property of IHG.