Are all trademark registrations for Atwell Suites on the Principal Register?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
stantly renewing 25-year term, the right to use and license the use of marks associated with the Brand System including without limitation the marks "IHG," "Atwell Suites," and associated logos. If either Holiday or SCH elect not to renew the Master License, expiration will take place 25 years from the date of the non-renewal notice.
The following trademarks, service marks, trade dress, trade names, logotypes, and other commercial symbols ("Marks") are currently registered on the Principal Register of the United States Patent and Trademark office, and all required affidavits and renewals, if any, have also been filed. All registrations are on the Principal Register unless otherwise indicated:
Registration:
| Trademark | Reg. No. | Date | |---|---|---| | ATWELL SUITES AN IHG HOTEL (logo) | 6279891 | 03/02/21 | | ATWELL SUITES | 6926582 | 12/13/22 | | *IHG | 3544074 | 12/09/08 | | *IHG | 4921698 | 03/22/16 | | IHG HOTELS & RESORTS | 7080612 | 06/13/23 | | IHG ONE REWARDS | 7198265 | 10/24/23 | | IHG 1 ONE REWARDS (logo) | 7198175 | 10/24/23 | *Incontestable Registrations
There are currently applications pending on the Principal Register of the United States Patent and Trademark Office for the following Mar
Source: Item 13 — TRADEMARKS ITEM 13 (FDD pages 88–89)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, not all trademarks are registered on the Principal Register. While several trademarks, including "ATWELL SUITES AN IHG HOTEL (logo)" and "ATWELL SUITES", are registered, there are also pending applications for other marks. Specifically, the FDD mentions pending applications on the Principal Register for marks such as the "IHG Hotels & Resorts Logo (Centered)", "IHG Hotels & Resorts Logo (New)", and "IHG Hotels & Resorts (Right)".
The distinction between registered trademarks and pending applications is important for prospective Atwell Suites franchisees. Registered trademarks offer more legal protection and benefits compared to pending marks. If Atwell Suites only had pending trademarks, it would mean that the franchisor's right to use those marks could be challenged, potentially requiring franchisees to switch to alternative trademarks and incur additional expenses.
For Atwell Suites, the presence of both registered trademarks and pending applications suggests a brand that is still developing its full intellectual property portfolio. While key marks like the Atwell Suites name itself are already registered, the company continues to seek registration for related logos and marks. This is a fairly common situation for newer franchise systems as they grow and refine their branding. A prospective franchisee should monitor the status of the pending applications and understand the potential implications if those marks are not successfully registered.