Who is the target guest demographic for Atwell Suites hotels?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Atwell Suites® is built for the 'opportunity seeker' - guests typically looking for a hotel that allows them to work, rest and socialize in an environment that flexes to their needs and provides opportunities for personal growth. Typical features of an Atwell Suites® Hotel will include studio suites with a wet bar (sink, microwave and fridge), plus a lobby with flexible public and private meeting spaces. The Hotel will offer a complimentary hot breakfast and a paid evening bar with a focused menu.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 8–14)
What This Means (2025 FDD)
According to the 2025 FDD, Atwell Suites hotels target the 'opportunity seeker'. These guests typically desire a hotel that accommodates their need to work, rest, and socialize, offering an environment adaptable to their requirements and fostering personal growth.
To meet the needs of this demographic, Atwell Suites hotels typically feature studio suites equipped with a wet bar, including a sink, microwave, and refrigerator. The lobby provides flexible public and private meeting spaces to facilitate both work and social interaction.
Furthermore, Atwell Suites offers a complimentary hot breakfast and a paid evening bar with a focused menu, catering to the needs and preferences of its target guests. This combination of amenities and services aims to create an environment conducive to productivity, relaxation, and personal development for the 'opportunity seeker'.