Does the table list voco as an IHG brand comparable to Atwell Suites?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Six Continents Hotels, Inc. (the "Company") is a Delaware company and is a wholly owned subsidiary of InterContinental Hotels Group PLC ("IHG") (the Parent) through InterContinental Hotels Limited (UK), Six Continents Limited (UK), Six Continents Hotels International Limited (UK), InterContinental (PB) 3 Limited (UK), InterContinental Hotels Group Operating Corp. (Delaware), and Inter-Continental Hotels Corporation (Delaware), its immediate parent. The Company's business comprises the ownership, leasing, managing and franchising of hotels and resorts primarily under the following brands: Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, Hotel Indigo, EVEN Hotels, Kimpton Hotels & Restaurants, InterContinental Hotels & Resorts, avid hotels, Atwell Suites, voco, Vignette, Garner and REGENT. The Company also earns fees from a strategic partnership with Iberostar Hotels & Resorts. The Company's principal assets are trademarks, franchise agreements, owned and leased hotels, management agreements, and equity-accounted investments. The InterContinental Hotels & Resorts brand is owned by the Company's immediate parent, Inter-Continental Hotels Corporation (Delaware), which licenses the InterContinental Hotels & Resorts brand to one of the Company's subsidiaries, Holiday Hospitality Franchising, LLC. The avid hotels, Atwell Suites, voco, Vignette and Garner brands are owned by Six Continents Limited, which licenses the brands to the Company. The Company in turn sub-licenses these brands to its subsidiary, Holiday Hospitality Franchising, LLC.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, voco is identified as one of the hotel brands under InterContinental Hotels Group PLC (IHG). Specifically, the FDD mentions that the Company's business includes franchising hotels and resorts under various brands, including voco. This indicates that voco is part of the IHG brand family, similar to Atwell Suites.
For a prospective franchisee, this information is relevant because it provides insight into the broader portfolio of brands managed by IHG. Knowing that Atwell Suites is part of a larger group that includes voco, among others, can be reassuring as it suggests a well-established and diversified parent company. This can also mean potential synergies in areas like marketing, technology, and loyalty programs, as highlighted in item (5), (7), and (10) of the Brand System.
The FDD also specifies that Six Continents Limited licenses the voco brand to the Company, which then sub-licenses it to Holiday Hospitality Franchising, LLC. This multi-layered structure reflects the complex organizational structure within IHG. Understanding these relationships can help a franchisee appreciate the various entities involved in the Atwell Suites franchise system and how they interact. This can also provide insight into who ultimately controls and supports the brand.