What services does Groups360 LLC provide to Atwell Suites hotels and other hospitality companies?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
We currently own an interest in Groups360 LLC ("Groups360"), which provides lead generation services, meeting advisory services, and marketing services to participating Hotels in our Brand System and other hospitality companies. Groups360 collects commissions from participating Hotels in our Brand System for providing such services. If participating Hotels meet certain thresholds, we will receive
additional equity interests in the company. In 2024, Holiday did not receive any distributions or additional equity interests from Groups360 as a result of licensed hotel purchases, but IHG did record its pro-rata share of Groups360's losses in our financial statements.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 65–73)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, Groups360 LLC provides specific services to hotels within the Atwell Suites brand system and other hospitality companies. These services include lead generation, meeting advisory services, and marketing services.
Groups360 collects commissions from participating hotels in the Atwell Suites brand system for providing these services. The FDD indicates that Holiday, the parent company, owns an interest in Groups360 LLC. If participating hotels meet certain thresholds, Holiday will receive additional equity interests in the company.
In 2024, Holiday did not receive any distributions or additional equity interests from Groups360 as a result of licensed hotel purchases, but IHG did record its pro-rata share of Groups360's losses in their financial statements. This information is relevant to potential franchisees as it provides insight into the relationship between Atwell Suites, Holiday, and Groups360, and how these entities interact financially.