What are the requirements for an Atwell Suites franchisee to promote the Hotel on a local or regional basis?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Local and regional marketing programs and related activities may be conducted by Licensee, but only at Licensee's expense and subject to IHG's requirements and the Standards. Reasonable charges may be made for optional advertising materials ordered or supplied by IHG to Licensee for such programs and activities.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, franchisees are permitted to conduct local and regional marketing programs and related activities to promote their hotel. However, these marketing efforts must be done at the franchisee's own expense.
All local and regional marketing initiatives are subject to Atwell Suites's requirements and standards, ensuring brand consistency and quality. This means that franchisees must adhere to the guidelines set by Atwell Suites regarding the form and content of their marketing materials.
Atwell Suites may also charge reasonable fees for any optional advertising materials that they order or supply to the franchisee for use in these local and regional marketing programs. Franchisees must obtain prior approval from Atwell Suites before implementing any marketing plans to ensure compliance with brand standards.