Regarding publicity, what is required to issue any public statements or announcements relating to the terms of the Atwell Suites agreement or to the provision of services?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- (18) strictly comply with IHG's requirements concerning confidentiality of information; and, in particular, Licensee shall not disclose, without IHG's written permission, (i) information pertaining to IHG's marketing, reservations, quality assurance, guest loyalty and satisfaction, technology or other systems or programs that has not been intentionally disclosed to the public by IHG, (ii) any of the Standards, or (iii) any of the commercial terms or provisions of this License.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, franchisees are restricted from disclosing certain information without written permission from IHG. Specifically, franchisees cannot disclose information pertaining to IHG's marketing, reservations, quality assurance, guest loyalty and satisfaction, technology, or other systems or programs that IHG has not intentionally disclosed to the public.
Additionally, franchisees are prohibited from disclosing any of the brand standards or any of the commercial terms or provisions of the license agreement without IHG's prior written consent. This requirement ensures that sensitive business information remains confidential and that franchisees do not make unauthorized statements that could potentially harm the Atwell Suites brand or its business operations.
This policy is typical in franchising, as franchisors need to maintain consistent messaging and protect proprietary information. An Atwell Suites franchisee should seek written approval from IHG before making any public statements about the brand's systems, standards, or the specific terms of their franchise agreement to avoid violating the agreement.