What is the purpose of the various training programs for Atwell Suites?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You must pay a Services Contribution as specified in this Item, in Item 11, and paragraph 3.B(4) of the License. Holiday will use these funds in its sole judgment for marketing, reservations and other related activities, which, in Holiday's business judgment as to the long-term interests of the Brand System, strengthen the brand such as awareness advertising, marketing, sales, guest services, reservations, standards, training programs, research, and the development of new or improved services, associated products and platforms, but may also include tactical marketing initiatives more focused on short term revenue enhancement and seasonal marketing programs.
The Services Contribution cannot be used to cover the cost of maintenance, repair, modernization, renovation, or upgrading of the Hotel. The Services Contribution does not include costs that you incur in the acquisition, installation or maintenance of reservations services, equipment or training, or in your own marketing activities. Holiday and its affiliates are not responsible for any of these costs. Holiday may, on 30 days advance written notice, at any time during the term of your License, and from time to time, increase the Services Contribution by up to 1% of Gross Suites Revenue. If Holiday increases the Services Contribution in this way, then Holiday cannot make another discretionary increase again for 24 months after the start of a prior increase. Holiday may increase the Services Contribution by a maximum of 2% of Gross Suites Revenue over the term of your License.
Source: Item 6 — OTHER FEES (FDD pages 30–56)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, the Services Contribution franchisees pay is used by Holiday for various activities that strengthen the brand. These activities include awareness advertising, marketing, sales, guest services, reservations, standards, training programs, and research. The funds are also used for the development of new or improved services, associated products, and platforms. Additionally, the funds may support tactical marketing initiatives focused on short-term revenue enhancement and seasonal marketing programs.
However, the Services Contribution cannot be used to cover the costs of maintenance, repair, modernization, renovation, or upgrading of the hotel. It also does not include the costs that franchisees incur in the acquisition, installation, or maintenance of reservation services, equipment, or training, or in their own marketing activities. Atwell Suites franchisees are responsible for these costs themselves.
Holiday has the right to increase the Services Contribution by up to 1% of Gross Suites Revenue with 30 days' advance written notice. However, Holiday cannot make another discretionary increase for 24 months after the start of a prior increase. The maximum increase Holiday may implement over the term of the license is 2% of Gross Suites Revenue.