What is the purpose of the Revenue Analytics system for Atwell Suites?

According to the 2025 FDD, Atwell Suites utilizes Revenue Management Systems to help determine the best daily prices and inventory controls for hotels. These systems analyze hotel historical data, future bookings, and other leading indicators to create a detailed forecast of future business for the hotel over the next 50-52 weeks. The system integrates the demand forecast, publicly available competitive rates, and price sensitivity to make optimal recommendations for its Hotels. These are used in the sales process from GRS or PMS and all direct (CRO, Brand Website) and indirect channels (such as GDS or online travel agencies (OTA)).

For a prospective Atwell Suites franchisee, this means that the Revenue Management Systems are designed to optimize revenue by providing data-driven recommendations on pricing and inventory. By analyzing various data points, the system aims to help franchisees make informed decisions to maximize their profitability. The system's integration with different sales channels ensures that these pricing and inventory strategies are consistently applied across all booking platforms.

It is important to note that the FDD also mentions potential costs associated with competitive rate insight shopping, ranging from $30 to $120 per month, although these costs may be waived for hotels already subscribed to RevenueStrategy360. Additionally, Atwell Suites Hotels must participate in in IHG Revenue Services unless the Hotel has applied for and received an approved waiver. IHG Revenue Services includes but is not limited to:(1) revenue management advisory services; and (2) Yielding, Pricing & Inventory Management services performed in cooperation with your Hotel.