What is the phone number to contact Holiday's Financial Performance Representation Administrator regarding unauthorized financial performance information for Atwell Suites?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Holiday does not make any representations about an Atwell Suites® licensee's future financial performance or the past financial performance of company-owned or licensed outlets. Holiday also does not authorize its employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet from Holiday, however, Holiday may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to Holiday's management by contacting, Holiday Hospitality Franchising, LLC, Attn: Financial Performance Representation Administrator, c/o Vice President, Franchise Operations, Suite 100, Three Ravinia Drive, Atlanta, Georgia 30346 (404) 770- 2000, the Federal Trade Commission, and the appropriate state regulatory agencies.
Source: Item 19 — Financial Performance Representations (FDD page 95)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, Holiday Hospitality Franchising, LLC does not authorize its employees or representatives to make any representations about an Atwell Suites licensee's future financial performance, either orally or in writing. If a prospective franchisee receives any financial performance information or projections of future income outside of Item 19, they should report it to Holiday's management. The phone number to contact Holiday's Financial Performance Representation Administrator is (404) 770-2000. The mailing address is Holiday Hospitality Franchising, LLC, Attn: Financial Performance Representation Administrator, c/o Vice President, Franchise Operations, Suite 100, Three Ravinia Drive, Atlanta, Georgia 30346.
It is important for potential franchisees to be aware that any financial performance information received outside of the official FDD Item 19 should be viewed with caution. Franchisees should independently verify any claims and consider consulting with a professional financial advisor. Reporting unauthorized financial performance representations helps maintain transparency and protects prospective franchisees from potentially misleading information.
In addition to contacting Holiday's management, the FDD advises reporting any unauthorized financial performance information to the Federal Trade Commission and the appropriate state regulatory agencies. This ensures that all relevant parties are aware of the situation and can take appropriate action.