What does participation in the Performance Compliance Program require of an Atwell Suites hotel?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
timeline specified in the CAP will result in an escalating assessment of up to $7,500 and may result in a visit from a Quality Department Representative.
Hotels that fall into any guest satisfaction measurement (currently known as "Guest Love") that is at or below the "Reputable" threshold for more than six months may be placed in the Performance Compliance Program. Hotels in this Program must pay up to $13,500 for each 3-month period that the Hotel remains in such Program. Participation in the Program will also require a Mandatory Improvemen
Source: Item 6 — OTHER FEES (FDD pages 30–56)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, hotels that fall into a guest satisfaction measurement at or below the "Reputable" threshold for more than six months may be placed in the Performance Compliance Program. If an Atwell Suites hotel is placed in this program, the franchisee must pay up to $13,500 for each 3-month period that the hotel remains in the program.
Participation in the Performance Compliance Program also requires a Mandatory Improvement Plan. This plan may include ongoing quality evaluations, required capital improvements, and other actions deemed necessary to improve guest satisfaction at the Atwell Suites location.
These requirements mean that franchisees need to maintain a certain level of guest satisfaction to avoid additional costs and mandated improvements. Failure to meet guest satisfaction standards can result in significant financial penalties and operational changes dictated by the franchisor.