Is participation in the mandated food and beverage programs required for all Atwell Suites hotels?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
y reporting agency site or from the supplier. Such applicable allowances or rebates will be distributed to licensees either directly from suppliers or by a GPO.
Atwell Suites® Food & Beverage Programs:
All Atwell Suites® Hotels must participate in and provide the mandated food and beverage programs, as outlined within the Standards. These programs may include specified brand name food and beverage products, serverware, equipment, merchandising materials, and approved training services and manuals.
Coca-Cola®
Agreement:
Pursuant to the Standards, Hotels located within the 50 United States (including the District of Columbia) are required to participate in the IHG|Coca-Cola® Beverage Program (the "Beverage Program"). You must sign a Participation Agreement with The Coca-Cola Company ("TCCC"), a copy of which is attached as Exhibit G-3 to this disclosure document, unless a waiver is granted by Holiday. Waivers may be granted by Holiday if your Hotel has a pre-existing beverage agreement with another supplier. Under the Beverage Program, participating Hotels are subject to the standards and requirements summarized below.
All participating Hotels are required to make available to guests a core set of TCCC bottled/canned beverages (subject to availability) that consists of Coca-Cola®, Diet Coke®, Sprite® and Coke Zero Sugar™. Hotels that serve fountain beverages are required to include Coca-Cola®, Diet Coke®, Sprite® and Coke Zero Sugar™. In addition, Hotels are required to serve fountain-dispensed Minute Maid Frozen Concentrate Orange Juice (a TCCC juice product). All non-alcoholic bottled/canned beverages (including waters), fountain beverages, and juices offered, served, or sold by your Hotel must be TCCC beverages, unless a permitted exception in your Hotel's Participation Agreement applies. All beverages displayed and offered in coolers and vending machines must be TCCC products, with limited exceptions for equipment owned by the Hotel. You may also be required to sign a lease agreement with TCCC for TCCC-provided equipment; a copy of which is included as part of Exhibit G-3 to this disclosure document. Hotels may not serve, offer, or display any products of PepsiCo.
All non-alcoholic beverages served at meetings or events hosted by your Hotel should be TCCC products, unless serving non-TCCC beverages was required by the client as a condition of booking the function. In such circumstances, serving competitive beverages is permitted; provided, that certain restrictions set forth in your Participation Agreement are followed.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 65–73)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, all Atwell Suites hotels must participate in the mandated food and beverage programs. These programs are detailed within the brand's standards and may include specific brand-name food and beverage products, serverware, equipment, merchandising materials, and approved training services and manuals. This means franchisees must adhere to these programs to maintain brand consistency and quality.
Specifically, Atwell Suites hotels located within the 50 United States (including the District of Columbia) are required to participate in the IHG|Coca-Cola Beverage Program. Franchisees are obligated to sign a Participation Agreement with The Coca-Cola Company (TCCC), unless a waiver is granted by Holiday, which may occur if the hotel has a pre-existing beverage agreement with another supplier. Participating hotels must offer a core set of TCCC beverages, including Coca-Cola, Diet Coke, Sprite, and Coke Zero Sugar, in both bottled/canned and fountain options. They are also required to serve fountain-dispensed Minute Maid Frozen Concentrate Orange Juice, a TCCC product.
Furthermore, all non-alcoholic bottled/canned beverages, fountain beverages, and juices offered, served, or sold by the hotel must be TCCC beverages, with limited exceptions outlined in the Participation Agreement. All beverages displayed in coolers and vending machines must also be TCCC products, with limited exceptions for equipment owned by the hotel. Hotels are prohibited from serving, offering, or displaying any products from PepsiCo. These requirements ensure that Atwell Suites maintains a consistent beverage offering across all its locations, aligning with the brand's partnership with Coca-Cola.
Non-alcoholic beverages served at meetings or events hosted by the hotel should also be TCCC products, unless the client requires non-TCCC beverages as a condition of booking the function. In such cases, serving competitive beverages is permitted, subject to restrictions in the Participation Agreement. Third-party restaurant or bar outlets operating at the hotel are not required to follow the Beverage Program but may choose to do so. These stipulations provide some flexibility while generally mandating adherence to the Coca-Cola Beverage Program, ensuring brand consistency and leveraging the benefits of the partnership between IHG and Coca-Cola.