factual

Who is the parent company that commits to perform certain post-sale obligations for Atwell Suites?

Atwell_Suites Franchise · 2025 FDD

Answer from 2025 FDD Document

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Holiday offers and grants licenses under the terms of a license agreement (the "License") to establish and operate, at a single, defined location, a distinctive, high quality hotel (the "Hotel") under the service mark Atwell Suites® .

The Hotel you operate will be part of a unique system which is appropriate for your Hotel brand (the "Brand System"). The Brand System is designed to provide high quality hotel service to the public under a distinctive business format, and includes, among other things, those service marks and copyrights, trademarks and similar intellectual property rights that Holiday designates; rights to domain names and other identifications or elements used in electronic commerce made available to licensees of the Brand System by the License; access to a reservation system, including technology systems, loyalty programs, sales and catering system and other related systems; access through Holiday to multiple call centers and central reservations offices around the world handling reservations and operated in accordance with specifications that Holiday establishes from time to time; access through Holiday to brand marketing services and distribution marketing services including global advertising and publicity and other marketing programs and materials; architectural drawings and architectural works, training programs and materials; confidential or proprietary information, standards, specifications and policies for construction, furnishing, operation, appearance, and guest service; programs for inspecting the Hotels, measuring and assessing service, quality and consumer opinion and consulting with you; and other requirements referred to in the License, or in Holiday's brand standards for Atwell Suites® (collectively, the "Standards"), and in other communications. Holiday may add elements to the Brand System or modify or delete elements of the Brand System.

If your Hotel is a conversion, change of ownership or re-licensing, the License may include obligations for the performance of construction and renovation work specific to the property being licensed, which will be detailed in Attachment "B" to the License. You should review these obligations before signing any License.

The License you sign will specify the type of arrangement applicable to your situation, whether it involves new development, conversion, change of ownership, or re-licensing. New Development shall mean the construction of a new building to operate a Hotel in the Brand System. Conversion shall mean renovating an existing building to meet our Standards, allowing it to function as a Hotel in the Brand System. Change of Ownership shall mean the transfer of ownership or control of the Hotel to a new owner. Re-Licensing shall mean granting a new License, at Holiday's discretion, after the expiration of a previous License for the same Hotel. Adaptive Reuse shall mean a specific type of conversion that involves repurposing an existing structure for use as a Hotel in the Brand System.

Atwell Suites® Hotels:

Atwell Suites® is built for the 'opportunity seeker' - guests typically looking for a hotel that allows them to work, rest and socialize in an environment that flexes to their needs and provides opportunities for personal growth. Typical features of an Atwell Suites® Hotel will include studio suites with a wet bar (sink, microwave and fridge), plus a lobby with flexible public and private meeting spaces. The Hotel will offer a complimentary hot breakfast and a paid evening bar with a focused menu.

HOLIDAY'S PARENT, PREDECESSOR IN INTEREST AND AFFILIATES:

Holiday's ultimate corporate parent is InterContinental Hotels Group PLC. InterContinental Hotels Group PLC does not maintain a principal place of business in the United States. Its principal place of business is in the United Kingdom at 1 Windsor Dials, Arthur Road, Windsor, Berkshire, SL4 1RS.

Holiday's direct corporate parent is Six Continents Hotels, Inc. ("SCH") (formerly known as Bass Hotels & Resorts, Inc. and Holiday Hospitality Corporation). SCH's principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.

Certain trademarks associated with the hotel brand disclosed in this disclosure document are owned by SCH's affiliate, Six Continents Limited ("SCL"). Pursuant to various license agreements, SCL has granted SCH the exclusive license in the United States, United States territories and Canada to use and sublicense use of all such trademarks (the "SCL License Agreements"). SCL's principal business address is in the United Kingdom at 1 Windsor Dials, Arthur Road, Windsor, Berkshire, SL4 1RS.

SCH has granted - - pursuant to a master license agreement (originally entered into between each party's respective predecessor) which was amended and restated most recently on January 1, 2024 (the "Master License") - - Holiday the right to license and operate the Holiday Inn, Holiday Inn Express, Holiday Inn Resort, Crowne Plaza, Staybridge Suites, Candlewood Suites, Hotel Indigo, EVEN® , voco® hotels, avid® hotels, Atwell Suites® , Vignette CollectionTM and Garner hotel systems in the United States and Canada. Under the terms of the Master License, certain fees paid by licensees, other than the royalties and related fees, are payable to SCH, and either SCH or Holiday may collect those amounts from licensees. The Master License also grants Holiday the right to use and sublicense the IHG® trademarks in connection with endorsement lines, the loyalty program, and other related uses. The Master License also requires SCH to provide Holiday and its licensees with central marketing, reservation and training services.

SCH has also offered licenses outside of North America for the Crowne Plaza, Holiday Inn Express and Holiday Inn hotel brand groups since April 1997 (and its predecessors engaged in such activities before that time, commencing originally in May 1988). In November 2010 (as amended April 2024), SCH assigned some of its international licenses to certain affiliates of Holiday, as follows: InterContinental Hotels Group (Asia Pacific) Pte Ltd, a Singapore company ("IHGAP"), with a registered business address of 230 Victoria Street #13-00 Bugis Junction Towers, Singapore 188024 and Singapore and IHG Japan Management LLC, a Japanese company, with a registered business address of 20th Floor, Toranomon Kotohira Tower, 2-8, Toranomon 1-chome, Minato-ku, Tokyo, Japan. These companies now offer licenses on a regional basis, outside of the Americas. Through the November 2010 (as amended in April 2024) assignment, there was a grant of licenses from SCH to IHGAP for the Holiday Inn, Holiday Inn Express brand group, Holiday Inn Resort, Crowne Plaza, Staybridge Suites and Hotel Indigo marks in Australia, Bangladesh, Bhutan, Brunei, Cambodia, French Polynesia, Fiji, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macao, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Seychelles, Singapore, Sri Lanka, Taiwan, Thailand, Vanuatu and Vietnam (the "IHGAP Territories"). In June 2023, there was a grant of license by SCL to IHGAP for the voco and Vignette Collection marks in the IHGAP Territories. Through the license agreement between InterContinental Hotels Corporation and IHGAP there was a grant of license for the InterContinental Hotels and Resorts marks in the IHGAP Territories.

Holiday's affiliate, IHG Hotels Limited, an English company, with its principal place of business located at 1 Windsor Dials, Arthur Road, Windsor, Berkshire, SL4 1RS, has offered licenses for the voco® and Regent brand group hotels on a regional basis outside of the Americas since 2018. As of the date of this disclosure document, there are 51 voco® hotels in the United Kingdom, Middle East, Asia and Australia and 10 Regent hotels in Europe and Asia which are open for business.

Source: Item 21 — Financial Statements (FDD pages 98–99)

What This Means (2025 FDD)

According to the 2025 FDD, Holiday Hospitality Franchising, LLC grants licenses to operate Atwell Suites hotels. While Holiday Hospitality Franchising, LLC is the direct franchisor, its ultimate corporate parent is InterContinental Hotels Group PLC (IHG). Six Continents Hotels, Inc. (SCH) is Holiday's direct corporate parent.

The FDD states that Holiday will seek to maintain high standards of quality, cleanliness, appearance and service at all Atwell Suites hotels. They will also provide required and optional training programs, access to reservation services, and use the Services Contribution for marketing and related activities. Holiday may also communicate improvements and developments in the Brand System.

IHG Commercial Services and IHG Revenue Services are programs that Atwell Suites franchisees may be required to participate in, especially if they are new to the brand or converting from a competitor. These services involve revenue management and marketing support, requiring franchisees to sign separate agreements and pay additional fees. These agreements have a term of twelve months and automatically renew for successive one-year terms unless either party provides written notice at least thirty days before the end of the then-current term.

IHG Voice Reservation Service Program is another required service for all Atwell Suites hotels, where reservation calls are referred to an offsite call center. Franchisees must sign the IHG Voice Reservation Service Agreement and pay additional fees for these services. Either party may terminate the agreement by providing 30 days' advance written notice, or SCH may terminate the agreement with 5 days' notice if a Hotel does not make timely payments.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.