How much is the Custom Design fee for Atwell Suites, and when is it due?

According to Atwell Suites' 2025 Franchise Disclosure Document, a Custom Design Review fee of $35,000 will be charged if a custom design is used following the implementation of the Standard Room Décor Program, or if a non-contracted vendor product that was not reviewed by Holiday is found on the property. The FDD does not specify when this fee is due.

This fee is significant and could impact a franchisee who wishes to deviate from the standard design or use alternative vendors. It is important for prospective franchisees to understand the specifics of the Standard Room Décor Program and the process for getting vendor products reviewed to avoid incurring this fee.

Prospective franchisees should inquire with Atwell Suites about the specific due date for the Custom Design Review fee, as well as the process for submitting custom designs or non-contracted vendor products for review. Understanding these requirements will help in budgeting and planning for the hotel's design and operation.