What is the minimum number of promotional programs featuring Company Fountain Beverages that an Atwell Suites customer must execute each year, starting in 2021?

According to Atwell Suites's 2025 Franchise Disclosure Document, franchisees must execute a minimum number of promotional programs featuring Company Fountain Beverages. Specifically, beginning in 2021, each Atwell Suites location must participate in at least two promotional programs per year, as agreed upon by both the franchisee and the company.

This requirement ensures that Atwell Suites actively promotes Company Fountain Beverages at each hotel. By mandating a minimum of two promotional programs annually, Atwell Suites aims to drive sales and increase brand visibility for these beverages. The promotional programs are mutually agreed upon, allowing for flexibility and customization to suit the specific needs and market conditions of each hotel.

For a prospective Atwell Suites franchisee, this means allocating resources and time to plan and execute these promotional activities. It is important to maintain open communication with Atwell Suites to ensure alignment on the promotional programs and to maximize their effectiveness. Failing to meet this requirement could potentially impact the franchisee's compliance with the franchise agreement.