How long is the Leading the Brand Training for Atwell Suites?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
General Managers and designated Hotel Experience Champions must also attend the Leading the Brand Training for new Hotels to be held prior to Hotel opening. The cost for the training event is included in the annual subscription for the IHG University.
In addition, the General Manager, Guest Service Manager, Sales Director/Manager, Executive Housekeepers, Director of Engineering and Food and Beverage Director or Manager must also complete annual retraining requirements as Holiday may designate.
All General Managers, Department Heads and employees must complete Brand Service Training Program within the first 30 days of employment (also for a returning employee with a break greater than 12 months). The Hotel Experience Champion or designated Training Manager must ensure Brand Experience Training to new employees is implemented and completed within the first 30 days of their employment.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 75–87)
What This Means (2025 FDD)
The 2025 FDD for Atwell Suites specifies that General Managers and designated Hotel Experience Champions are required to attend Leading the Brand Training for new Hotels before the hotel opens. The FDD does not specify the duration of the Leading the Brand Training.
However, the FDD does detail other training programs. For instance, Directors of Sales new to the IHG system must complete the Sales Learning Pathway web-based learning modules within 90 days of employment and the IHG® Way of Sales Solution Selling instructor-led sales training within 90 days of employment. All General Managers, Department Heads, and employees must complete the Brand Service Training Program within the first 30 days of employment, with the Hotel Experience Champion ensuring new employees complete Brand Experience Training within their first 30 days.
Since the length of the Leading the Brand Training is not specified in the FDD, prospective franchisees should contact Atwell Suites directly to inquire about the duration, schedule, and content of this mandatory training program. Understanding the time commitment will help in planning for the pre-opening phase and ensuring adequate staff preparation.