Is an Atwell Suites license limited to a specific site?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
h any web site, without Holiday's advance written approval.
Other than as mentioned in this disclosure document, Holiday is not bound by the License or related agreements to provide supervision, assistance or services to you before opening or during operation of your Hotel.
ITEM 12
TERRITORY
Holiday does not typically grant Licenses for exclusive areas or territories. The License will be for a specific site only and for the licensing of one Hotel. The License applies to the location specified in the License and to no other location. You will not receive an exclusive territory. You may face competition from other licensees, from hotels that Holiday or its affiliates own, or from other channels of distribution or competitive brands that Holiday or its affiliates control.
Source: Item 12 — Territory (FDD pages 87–88)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, the license granted is for a specific site only. The FDD states that licenses for exclusive areas or territories are not typically granted. The license applies strictly to the location specified in the agreement and does not extend to any other location. This means that as a franchisee, you will not receive an exclusive territory.
This arrangement means that Atwell Suites franchisees may face competition from various sources, including other franchisees, hotels owned by Atwell Suites or its affiliates, and other channels of distribution or competitive brands controlled by Atwell Suites. The franchisor retains the right to license other hotel brands, including those within the IHG Portfolio Brands, in or near your area, potentially leading to direct competition.
While Atwell Suites may, under special circumstances, grant exclusive or protected areas, the license remains specific to a single site and for the operation of only one hotel. This limitation underscores the importance of carefully evaluating the location and competitive landscape before investing in an Atwell Suites franchise, as the franchisor does not guarantee any territorial exclusivity beyond the immediate site of your hotel.