When should the Leading the Brand Training be completed for an Atwell Suites franchise?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
General Managers and designated Hotel Experience Champions must also attend the Leading the Brand Training for new Hotels to be held prior to Hotel opening. The cost for the training event is included in the annual subscription for the IHG University.
In addition, the General Manager, Guest Service Manager, Sales Director/Manager, Executive Housekeepers, Director of Engineering and Food and Beverage Director or Manager must also complete annual retraining requirements as Holiday may designate.
All General Managers, Department Heads and employees must complete Brand Service Training Program within the first 30 days of employment (also for a returning employee with a break greater than 12 months). The Hotel Experience Champion or designated Training Manager must ensure Brand Experience Training to new employees is implemented and completed within the first 30 days of their employment.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 75–87)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, General Managers and designated Hotel Experience Champions must attend the Leading the Brand Training for new Hotels before the Hotel opens. The cost for this training is included in the annual subscription for IHG University.
This pre-opening training is a crucial step for ensuring that the management team is well-prepared to launch the new Atwell Suites location. By completing the training prior to opening, the General Manager and Hotel Experience Champions can implement the brand standards and service protocols effectively from day one.
In addition to the Leading the Brand Training, the General Manager, Guest Service Manager, Sales Director/Manager, Executive Housekeepers, Director of Engineering, and Food and Beverage Director or Manager must also complete annual retraining requirements as designated by Holiday. Furthermore, all General Managers, Department Heads, and employees must complete the Brand Service Training Program within the first 30 days of employment, with the Hotel Experience Champion or designated Training Manager ensuring that new employees receive Brand Experience Training within their first 30 days.