What instructional materials are used for the Atwell Suites General Manager Program?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
ical Support Training | Before and at Opening (with New Hotel Opening below) | Virtual, Atlanta or other designated regional location | Technology implementation materials | Class length will vary | Class length will vary | E-learning, on property, and classroom instruction by implementation team |
NOTES:
Note 1: Every General Manager must satisfactorily complete the IHG® General Manager Program Onboarding Level within the dates required per the Standards (see Items 5 and 7). Holiday conducts General Manager training virtually, in Atlanta or at other designated regional locations. General Manager training focuses on areas of operation that are unique to the Brand System and to management functions. If the General Manager leaves the IHG system for more than one year and returns, they must complete the Onboarding Level of the IHG® General Manager Program within the first six months of starting in the role. All required core certification training is included in the annual subscription for the IHG University. For in-person classes, you must pay for your trainees' travel expenses or any training expenses incurred from any optional or supplemental courses that your trainees attend. Every General Manager must also attend annual retraining seminar(s) when designated by Holiday.
Note 2: The persons holding certain positions in your Hotel including, Directors of Sales, Sales Managers, Front Office Managers, Executive Housekeepers, Directors of Engineering, and Food and Beverage Directors or Managers must also satisfactorily complete the appropriate training and/or certification at Holiday's corporate office or another location that Holiday designates, within the date limits specified in the Standards of assuming their respective positions.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 75–87)
What This Means (2025 FDD)
According to the 2025 Atwell Suites FDD, every General Manager must complete the IHG® General Manager Program Onboarding Level. This training focuses on operational areas specific to the Brand System and management functions. The FDD specifies that all required core certification training is included in the annual subscription for the IHG University.
In addition to the General Manager Program, Atwell Suites requires the General Manager and front office staff to access IHG Concerto™ and complete web-based training, including: Get to know IHG Concerto™, IHG Concerto Home Page Overview, and Digital Check-In Training, all available at no cost. The RAMP UP Program, an instructor-led training program, provides instruction on IHG Concerto™, the reservation process, and revenue management.
For in-person classes related to the General Manager Program, the franchisee must cover the travel expenses for their trainees, as well as any training expenses incurred from optional or supplemental courses. The FDD also notes that General Managers must attend annual retraining seminars when designated by Atwell Suites. These various training programs and access to IHG University aim to equip General Managers with the knowledge and skills necessary to effectively manage an Atwell Suites hotel and uphold brand standards.