What is IHG Commercial Services for Atwell Suites?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Note 20: IHG Commercial Services and IHG Revenue Services: IHG Commercial Services is a service that includes, but is not limited to: (1) revenue management advisory services; (2) Yielding, Pricing & Inventory Management advisory services; (3) sales & property support advisory services; and (4) digital marketing and activation services performed in cooperation with your Hotel. This program combines IHG Revenue Services with additional commercial and field marketing support.
If a Hotel is operated by a first time Atwell Suites® Hotel owner-operator or is converted from a competitor brand, the Hotel will be required to join IHG Commercial Services for at least the first year of operation of the Hotel.
All Atwell Suites® Hotels must participate in in IHG Revenue Services unless the Hotel has applied for and received an approved waiver. IHG Revenue Services includes but is not limited to:(1) revenue management advisory services; and (2) Yielding, Pricing & Inventory Management services performed in cooperation with your Hotel.
These services require the payment of additional fees. You must sign the IHG Commercial Services Agreement, or the IHG Revenue Services Agreement, each of which is attached as Exhibit G-2 to this disclosure document, as applicable. These agreements: (1) have a term of twelve (12) months from the effective date; (2) may be terminated by either party with ninety (90) days' advance written notice; (3) will also terminate if the Hotel engages with an uncertified third-party intermediary; and (4) automatically renew for successive one-year terms unless either party provides written notice at least thirty (30) days before the end of the then-current term.
Source: Item 6 — OTHER FEES (FDD pages 30–56)
What This Means (2025 FDD)
According to the 2025 Atwell Suites FDD, IHG Commercial Services is a program that includes several services for Atwell Suites hotels. These services include revenue management advisory, Yielding, Pricing & Inventory Management advisory, sales & property support advisory, and digital marketing and activation services, all performed in cooperation with the specific Atwell Suites hotel. The program combines IHG Revenue Services with additional commercial and field marketing support.
Notably, the FDD states that if a hotel is operated by a first-time Atwell Suites owner-operator or is converted from a competitor brand, the hotel is required to join IHG Commercial Services for at least the first year of operation. All Atwell Suites hotels must participate in IHG Revenue Services unless they have applied for and received an approved waiver.
Participation in these services requires the payment of additional fees, and franchisees must sign the IHG Commercial Services Agreement or the IHG Revenue Services Agreement. These agreements have a term of 12 months from the effective date and may be terminated by either party with 90 days' advance written notice. The agreement will also terminate if the hotel engages with an uncertified third-party intermediary. The agreements automatically renew for successive one-year terms unless either party provides written notice at least 30 days before the end of the then-current term. Prospective franchisees should carefully review Exhibit G-2, which contains the IHG Commercial Services Agreement, to fully understand the terms and conditions.