When identifying competitive hotels/motels for an Atwell Suites location, what is the minimum radius that must be considered around the proposed hotel/site?

According to Atwell Suites's 2025 Franchise Disclosure Document, when evaluating a potential site, franchisees must identify all competitive hotels and motels within a five-mile radius of the proposed location. This requirement is part of the 'Proposed Hotel Summary' and 'Competitive Information' gathering process.

This step is crucial for Atwell Suites to assess the competitive landscape and market conditions surrounding the potential hotel site. By identifying existing hotels and motels within this radius, Atwell Suites can better understand the level of competition, pricing strategies, and potential demand for the new Atwell Suites location. This information helps in making informed decisions about the viability and potential success of the franchise.

The competitive analysis includes gathering data on the distance from the proposed site and the age of competing establishments. This information is used to evaluate the strengths and weaknesses of the competition and to identify opportunities for Atwell Suites to differentiate itself in the market. This thorough competitive assessment is a standard practice in the franchise industry, ensuring that both the franchisor and franchisee have a clear understanding of the market dynamics before investing in a new location.

Prospective franchisees should ensure they conduct a comprehensive competitive analysis within the specified five-mile radius, as this information is vital for the success of their Atwell Suites franchise. Accurately identifying and evaluating competitors will enable franchisees to develop effective strategies for attracting customers and maximizing profitability.