Are Atwell Suites Hotels required to purchase Tea from the Company, or is it optional?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Each Hotel may, but is not obligated to, serve in the Hotels Gold Peak**®** Fresh-Brewed Tea (and/or any other Tea brand that Company may make available). If Customer elects to serve Company's Tea, Customer agrees that in no event will Customer serve any Teas that are a Product of PepsiCo in its Hotels.
Each Hotel will have the right to purchase Tea from Company at Company's then-current published chain account prices, which prices are subject to change from time to time.
Customer is responsible for purchasing all Tea Dispensers and blending equipment for all applicable Hotels.
Any service on the Tea Dispensers or blending equipment will be at the cost and responsibility of Customer.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, purchasing tea from the company is optional. Each Atwell Suites hotel has the option to serve Gold Peak Fresh-Brewed Tea (or any other tea brand the company offers). However, if a franchisee chooses to serve Atwell Suites' tea, they cannot serve any tea products from PepsiCo in their hotel.
Atwell Suites franchisees who opt into the tea program can purchase tea from the company at the current published chain account prices, which are subject to change. Franchisees are responsible for purchasing all tea dispensers and blending equipment for their hotels. Any service needed for the tea dispensers or blending equipment will be at the franchisee's cost and responsibility.
This arrangement allows Atwell Suites franchisees flexibility in their beverage offerings while ensuring brand consistency for those who choose to participate in the company's tea program. Franchisees should carefully consider the costs of equipment, potential service expenses, and the pricing of the company's tea compared to other suppliers when making their decision.